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프로필

故乡
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崔泳宙(Choi, Yong Joo)
崔泳宙(Choi, Yong Joo)
Rector for Internal Affairs, SDG Management School
SDG Management School是一所独特的院校，让我们能够在世界各地的校区开设我们追求的课程，并正确引导SDG的教育方向。 我们自豪SDG Management School是世界上第一个以SDG为核心价值的管理学大学，我们秉承创新的教育理念，并用创新方式来管理学校。 我们希望以可持续性、道德意识为基础，通过跨国公司和全球联盟网络来培养全球性人才。此外，我们还想传授给学生成为国际社会认可的领导者所必需的知识。 SDG Management School向全世界开放。

RESEARCH AREAS

Sales Innovation Management-Social Capital & Trust Building, Strategic Management
Key Account Management (B-to-B Sales Strategy)
Channel Management: Direct Sales,
B-to-D (Distribution Channel) Sales

TEACHING AREAS

Sales Innovation Management
Sales Educational Consulting
B-to-B Marketing Strategy
Strategic Management

EDUCATION

(2008) Ph.D. in Business Administration, aSSIST
(1995) M.B.A. in Marketing, Hanyang University
(1999) Executive Master of Business Administration, Helsinki School of Economics

EXPERIENCE

(2016.3-Present) Vice Chancellor, aSSIST
(2012.3-2020.3) Dean, Planning Department, aSSIST
(2008.11–2011.12) Vice President, Maeil Dairies Co., Ltd, Korea
(2000.3–2008.11) Vice President. Pulmuone Co., Ltd, Korea
(1991.8–2000.11) President/Head of Consulting, IBS Consulting Co., Ltd, Korea
(1985.7–1991.7) Product Manager, Ildong Pharmaceutical Co., Ltd, Korea

PUBLISHED JOURNALS

▫Kim, S. H. and Y. J. Choi(2019), A Subjectivity Study on Trust-based Governance Focusing on Members of Distribution Channels, Korean Business Education Review. 34(5): 367-393.
▫Kim, S. H. and Y. J. Choi(2019), The Effects of Mutual Trust between Manufacturer and Distribution Channel Education,” Japan Business Education Review. 28, 147-151.
▫Park, S. M., Y. J. Choi, and J. G. Eom(2017), “A Study on the Sales, Competencies of Mature Industry: Focusing on LCD Panel Manufacturer”, Korean Business Education Review, 32(3), 69-92. ▫2006.12 사회적 자본의 개념과 적용에 관한 연구, 산업경영연구
▫2006.09 풀무원 건강생활(주)의 변신, 기업연구저널
▫1995.06 핵심역량에 의거한 사업다각화 유형에 관한 연구, 한양대 대학원
AUTHORED BOOKS
Book Publications
▫Yong Joo Choi & Dong Sung Cho, “Building & Implementation of Mid-Long Term Strategy”, IBS Press, 1995 ▫Yong Joo Choi & Sang Bum, Kim, “The Future of the Salse(영업의 미래)”, Olim, 2014. Jul.
▫Yong Joo Choi, Ja Won Gu & Joong & Hwon Jeon, “B2B Sales Strategy(B2B 영업전략)” , Hanalae Plus, 2014. Aug.
Books Translated into Korean
▫Yong Joo Choi, “100 principles and rules regarding the operating in the black of the small restaurant”, Seoul Economics Management, 2012. Mar.
▫Yong Joo Choi, “Align Strategy and Sales”, Olim, 2014. Feb.